Press kit

For journalists, bloggers, and creators

Everything you need to write about Foil — boilerplate, founder bio, screenshots, story angles, and brand assets. If you need anything that isn't here, the email's at the bottom.

Founded

2024 · Indie, bootstrapped

Platforms

iOS · Android · Apple Watch (next)

Business model

Free + Premium subscription. No individual data sales. No dark patterns.

Tagline

Know What. Know When.

About Foil

Copy these descriptions directly into your post. Both are written and ready to use.

50-word version

Foil is a privacy-first kitchen app for iOS and Android. Scan a grocery receipt and Foil tracks every item — what's in the fridge, what's expiring, what you can cook tonight. No individual data sales. No rewards manipulation. No dark patterns. Built solo, bootstrapped, on a Premium subscription.

~50 words · drop-in for shorter mentions

200-word version

Foil is a calm-tech kitchen app that helps households know what they have and when to use it. Scan a grocery receipt with your phone and Foil reads every item, sorts it into the right storage location, and tracks expiration dates. When food is about to get past peak freshness, Foil surfaces recipes that prioritize those ingredients first.

It runs on iOS and Android, with an Apple Watch experience and a native voice agent shipping next. Household sharing keeps the whole family on the same inventory in real time. The business model is straightforward: free to use, with a Premium subscription for power features. No individual data sales. No rewards manipulation. No dark patterns. The opposite of the surveillance-driven incumbents in the space.

Foil is built solo and bootstrapped, with the tagline "Know What. Know When." It's calm tech for the kitchen — a category currently saturated with dark patterns.

~200 words · drop-in for full reviews

Founder

Available for interviews, demos, and quotes — email below.

Satyam

Founder · Foil

Satyam built Foil after watching his own family lose track of what was in the fridge week after week. Solo founder, bootstrapped, building from the conviction that household software should serve the household — not extract from it. Background spans product and engineering at consumer-tech companies before going indie.

Story angles

Three different framings you can lead with, depending on your beat.

Calm tech for the kitchen

Most food and grocery apps are built around rewards programs, sponsored placements, or behavioral data sold to CPG brands. Foil takes the opposite stance: no individual data sales, no rewards manipulation, no dark patterns. A Premium subscription instead. Fits coverage on privacy, anti-surveillance tech, and consumer software ethics.

Indie iOS app, bootstrapped, built solo

Single founder, no VC, shipping receipt scanning, household sharing, Apple Watch, and a native voice agent — all without selling out the user. Fits coverage on indie iOS, calm-tech apps, and the post-VC consumer software wave.

A voice agent for the kitchen that isn't Siri or Alexa

Native voice agent shipping inside the app — designed for hands-free fridge logging, not surveillance-style always-listening. The first calm voice interface for household food. Fits coverage on AI applications, voice UI, and the next wave of Apple-ecosystem agents.